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創(chuàng )業(yè)創(chuàng )新的兩創(chuàng )精神是康旺達文化不變的基因。
 
        康旺達不變的觀(guān)念基因既是對員工個(gè)人發(fā)展觀(guān)的指引,也是對員工價(jià)值觀(guān)的約束。“永遠以用戶(hù)為是,以自己為非”的觀(guān)念基因要求員工個(gè)人具備兩創(chuàng )精神。 創(chuàng )業(yè)精神即企業(yè)家精神,康旺達鼓勵每個(gè)員工都應具有企業(yè)家精神,從被經(jīng)營(yíng)變?yōu)樽灾鹘?jīng)營(yíng),把不可能變?yōu)榭赡?,成為自己的CEO; 創(chuàng )新精神的本質(zhì)是創(chuàng )造差異化的價(jià)值。差異化價(jià)值的創(chuàng )造來(lái)源于創(chuàng )造新的用戶(hù)資源。 兩創(chuàng )精神的核心是強調鎖定第一競爭力目標。目標堅持不變,但為實(shí)現目標應該以開(kāi)放的視野,有效整合、運用各方資源。
 
康旺達的核心價(jià)值觀(guān)是:
 
是非觀(guān)——以用戶(hù)為是,以自己為非
 
發(fā)展觀(guān)——創(chuàng )業(yè)精神和創(chuàng )新精神
 
利益觀(guān)——人單合一雙贏(yíng)
        

 

 
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